# Cookie policy

> The cookies and browser storage the IncidentKit website uses, why, how long they last, and how to change your choice at any time.

Source: https://incidentkit.ai/legal/cookies · Updated Oct 5, 2026

## Your choice

When you first visit, a banner asks you to accept or decline cookies for analytics and advertising measurement. Declining keeps only what the Website needs to work. If your browser sends the Global Privacy Control signal, we treat it as a decline.

You can change your choice at any time with “Cookie settings” in the footer.

## What we store

*Cookies and browser storage on incidentkit.ai*

| Name | Purpose | Type | Lifespan | Category |
| --- | --- | --- | --- | --- |
| ik_consent_v1 | Remembers your cookie choice | Local storage | Until cleared | Essential |
| ik_attribution_v1 | Remembers the campaign or referrer that brought you here, so a demo request can be attributed. Not stored if you decline. | Local storage | Until cleared | Analytics |
| ph_* (PostHog) | Product analytics: page views, marked clicks, heatmaps, masked session replay. Before consent PostHog runs without cookies. | Cookie and local storage | Up to 1 year | Analytics |
| _ga, _ga_* (Google Analytics) | Distinguishes visitors and sessions for web analytics. Set only after you accept. | Cookie | Up to 2 years | Analytics |
| _gcl_au, _gcl_aw (Google Ads) | Measures whether an ad click led to a demo request. Set only after you accept. | Cookie | Up to 90 days | Advertising |
| bcookie, lidc, li_fat_id (LinkedIn) | Measures whether a LinkedIn ad led to a demo request. Set only after you accept. | Cookie | Up to 1 year | Advertising |
| cf_clearance, __cf_bm (Cloudflare, if enabled) | Verifies a form is submitted by a person. | Cookie | Session to 1 year | Essential |
| Cal.com | Set by the scheduler when you open the booking calendar on the demo page. | Cookie | Per Cal.com | Functional |

Vercel Speed Insights and Web Analytics measure performance and page views in aggregate and do not use cookies.

## Other ways to control cookies

You can block or delete cookies in your browser settings. Blocking essential storage may stop parts of the Website from working. Google and LinkedIn also offer their own opt-out tools for advertising measurement.

## Questions

Email privacy@incidentkit.ai.